On January 27th, the 2023 Yaqing International New Year Yacht Show, which lasted for four days, successfully concluded. This also signifies that the first yacht show held during the Spring Festival period was a success. With the strong support of various agents, brand merchants, and partners, the Yaqing International New Year Yacht Show, as the first large-scale exhibition event of Yaqing International Clearwater Bay Marina, was splendidly presented. TheYaqing International Clearwater Bay Marina has officially set sail, starting a new model of marine leisure.

▲ 2023 Yaqing International New Year Yacht Exhibition

Numerous agents and internationally renowned yacht brands provide strong support

The current Yaqing International New Year Yacht Show featured both land and water display areas for boats, attracting many internationally renowned import brand agents to participate, including Simpson Yachts, Feichi Yachts, Dachanghang Shipping, O'Neil Yachts, Bavaria China, Moonen Yachts, Shunye Shipping, Cool Play, Xinghan Yachts, and other companies. The exhibition showcased catamarans from brands such as NAUTITECH, BALI, Lagoon, and Leopard, monohull sailboats from Beneteau, Bavaria, Dufour, and Jeanneau, and luxury yachts from Custom Line, Azimut, Princess, Prestige, Sessa, as well as wakeboard boats and sports boats from MasterCraft, Regal, Fourwinns, FLIPPER, SAXDOR, SUPRA, MOOMBA, and other brands. It covered brands and boat types familiar to domestic and international users, including superyachts, luxury yachts, catamaran sailboats, monohull sailboats, sports boats, wakeboard boats, and motorboats, making it the largest yacht show in China in recent years.

Starting with a bang, the first day of the exhibition saw the successful closing of current yacht transactions.

As the first exhibition of the New Year, exhibitors received orders on the first day, with current yacht sales marking the first boat sold in the New Year. The market demand that has been suppressed for three years was perfectly demonstrated at the exhibition. Most exhibitors expressed satisfaction with the exhibition's results, having gained a number of potential buyers and customers, and will continue to follow up after the exhibition to provide satisfactory products to users. From the feedback of the exhibitors, it can be seen that the yacht market may be showing signs of recovery, which brings a very favorable "signal" for the yacht market in the new year. Especially in the Hainan yacht market, against the backdrop of the resumption of the tourism industry and various favorable policies for yachts in Hainan, the Hainan yacht market will be further stimulated, and the future market is worth looking forward to.

The Yaqing International New Year Yacht Show — a truly meaningful platform for cultivating users.

With the strong support of the exhibitors, yacht trial sailing and test driving activities were carried out during the exhibition period. Over the course of four days, nearly 400 interested bay area owners were specially invited to participate in the yacht trial sailing activities, allowing the bay area owners to better understand the boats and attracting more people to learn about the marine leisure lifestyle. On the last day of the exhibition, Yaqing International Clearwater Bay Marina invited some bay area owners and customers to participate in a cruise activity with the exhibited yachts. The orderly cruise fleet became a beautiful scenery line of the exhibition and pushed the exhibition to a climax. This exhibition has truly become a platform for cultivating users.

Diversified, interpreting a brand-new marine leisure lifestyle.

During the yacht show, the concert "Lang Lang and His Friends" also made a sensational start at the Sea Art Center, with fairy tale dramas, parent-child dramas, and other performances brilliantly staged, together playing a symphony of perfect integration of art and life. At the same time, the Camping 100 camping experience area created during the same period, together to discover, explore, and share leisure lifestyles, gather new energy of youth culture, and stimulate the innovative vitality of young people. The exhibition introduced the O2BOX Japanese micro hyperbaric oxygen therapy cabin, which has obtained international certification, providing audiences with a safe, efficient, and scientific new experience of breathing, keeping the body full of vitality, and creating a Spring Festival feast full of nautical culture atmosphere.

Exhibitor activities showcase the splendid lifestyle of yachting.

During the Spring Festival period, the exhibition exudes a festive atmosphere. Starting from the second day of the exhibition, Simpson Yachts, Feichi Yachts, Bavaria China, and Dachanghang Shipping, among others, took turns hosting exhibitor activities, showcasing a unique yacht lifestyle and marking the beginning of a marine leisure lifestyle.

Upon understanding, more visitors are actively learning about yachts and inquiring about their use and purchase. The three-year pandemic has made many high-net-worth individuals pay more attention to healthy lifestyles, with yachts becoming an important carrier of marine leisure lifestyles. More users are seeking a healthier and more interesting new way of life. The many potential customers gained by the exhibitors are the best proof. For a new lifestyle, the focus is on marine leisure living.

For this exhibition, the well-known industry media outlet, Blue Ocean Yachts, was specially invited to provide media services. Relevant articles, images, and videos were published on the self-media platform of Blue Ocean Yachts, leveraging their platform to accurately target the exhibition information. Over the 4-day event, approximately 10,000 visitors attended the exhibition, and the online display across the entire network garnered over 500,000 views.

The 2023 Yaqing International New Year Yacht Show has come to a perfect close, and Yaqing International Clearwater Bay Marina has embarked on a new journey. Through this exhibition, a high-quality event integrating marine culture, art, leisure life, and healthy living was created, further stimulating industry vitality and opening up a prosperous industry landscape. In the unique natural environment of Hainan, with the support of the Hainan Free Trade Port policy and various favorable policies for the yacht industry in Hainan, the Hainan yacht market is poised to embrace new opportunities. Yaqing International Clearwater Bay Marina will join hands with partners to shape the yacht club into a new leisure life platform, spreading the marine leisure lifestyle and promoting high-quality development of the yacht industry.